The Reverso collection is so iconic, it almost doesn’t need any further introduction. However, for those who never took the time to read about one of the most famous rectangular watches, here’s a little background:
The design for this reversible watch dates back to the 1930s, 1931 to be precise. Polo players were sick and tired of broken and damaged crystals on their timepieces when playing this noble game. Jaeger-LeCoultre came up with the idea of making it possible to flip the watch on your wrist, so that the crystal was protected from serious beatings. In 1931, Jaeger-LeCoultre introduced (and patented) the Reverso watch. Through the decades, the Reverso developed and grew out to become the elegant watch it is now.
In 2011, Jaeger-LeCoultre celebrated the 80th anniversary of the Reverso collection. During the SIHH 2011 in Geneva, Jaeger-LeCoultre commemorated this anniversary with this Grande Reverso Ultra Thin Tribute to 1931 model. Jaeger-LeCoultre takes the ultra thin definition quite seriously, the Reverso is only 7.2mm thick.
Quoted from the article I shot these images for on Fratellowatches.com.
Jaeger-LeCoultre / JLC grande reverso